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Creating an Employee Benefits Publication

By: Emma Jones - Updated: 5 Mar 2010 | comments*Discuss
Creating An Employee Benefits Publication

Employee benefits can be beneficial to both employees and employers but sometimes they can be difficult to understand. To help employees understand them better, and make life easier for those who are administering them, it can be a good idea to create an employee benefits publication. This can lay out the details in simple terms and help employees make better choices and take more responsibility for creating their own unique packages.

What to Include?

With so much information and so many different benefits it can be difficult to know where to start and what to include in a potential publication. Concentrate on including the key information in easy to understand language and in a straightforward, descriptive way. Spend longer focusing on the most popular and most used benefits but don’t neglect more niche areas that could be important to some people.

How Should You Format Your Publication?

Should you produce your publication in print? On the internet? Via email? There are a number of different options and you will know which suits your company and employees best. Choose the format that you think will reach the largest audience and be most easy to understand and to achieve. You may also need to consider cost and the resources and manpower that you have to put it together.

A Simple, Clear Layout

Although you may understand the employee benefits system the information can be quite alien to others. Because of this, you need to find a simple layout to put it across clearly so it can be understood at all levels of the company. Choosing something formulaic can be a good idea or presenting the information in tables, lists or diagrams to simplify complex systems.


How are you going to distribute this information? If you have a global team you may decide to send it out electronically or in a smaller team it may be a print publication that is delivered to teams or individuals. Will you have a launch? Will it be an official publication given to new starters? How often will you update it? Make sure you have thought about all these questions before you start.

Getting Feedback

Getting feedback from people in your company is an important part of the process when you are producing a company publication. Try to do this from the very first development stage so that you can make changes and be sure that the final product meets the needs of your employees. You could use surveys or feedback forms but the most successful is often focus groups or face to face interviews.

Creating an employee publication is a great idea and a good way to be able to spread the information to the whole company. The format and design will depend on the resources that you have available but you should aim to keep the language and layout as simple and straightforward as possible. Before getting too far along the process it is a good idea to get feedback from a variety of employees to make sure that the publication you are producing will be effective.

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